Over the past few weeks I’ve noticed more of these “Beijing Spirit” posters, adverts and billboards being put up around the city. I guess it must be a local government initial to promote Beijing and foster a community spirit. The last time I remember this happening was during the Olympic games in 2008. This latest campaign has all the hallmarks of the old fashion propaganda slogans from the 1950s. It’s a pity it doesn’t create a more international feel and look more creative and attractive, as they appear to be sticking it up at every empty space they can find.
(Blog posted by Ray on April 17, 2012. You can see the original article by following this link to rayallychina.com)