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Learning Mandarin For Branding

It’s been almost three months since I started my career break from my branding career to learn Mandarin. I thought I would have more time to relax and do all those things I have been putting off like writing more frequently on this blog. However studying Mandarin six hours a day in class, (one-on-one with a teacher) as well as homework has turned into more than a fulltime job.

I have joined the 40 million other people around the world who are learning Mandarin. It is the world’s most spoken language and probably the hardest to learn, especially if you want to read and write it. But I do have an advantage that I live in China and have a Chinese wife. Although it doesn’t make the process any easier, but it does mean you can practice in everyday life.

My first experience of branding in China was over fifteen years ago when I lived in Hong Kong. Since that time I have worked with many of China’s leading brands. However, I have always had to present with my colleagues translating or through the use of an interpreter. Having lived and worked in Beijing for the last four years I became tired and frustrated of this situation. After all there is only so much you can contribute and communicate through this method.

So I decided to take the plunge and invest a year of my life to become fluent in Chinese. My ultimate goal is to be able to present and discuss design and branding in business situations. Though I realise now, that it is a Himalayan Mandarin mountain to climb. Therefore it will take much longer than a year to be able to speak fluent Chinese at a high business level.

However, like any uphill journey you just have to take it one step at a time. And try not to look up to often otherwise you will be discouraged by how far you still have to go. Learning Mandarin is not a straight upward climb. It is made up of many smaller hills and valleys punctuated with plateaus. On a good day, you feel like you have made some progress and on a bad day, like you are walking downhill backwards.

With this in mind I wanted to share with you my top five tips for learning Mandarin. I have accumulated these from my studies and extensive reading and research online. As well as talking to many teachers and other long time language students and Chinese speaking expats. I am sure many readers will have there own, but these are my fundamental ones.

1. Learning Mandarin is a constant journey and not a destination.
I use to hope (and sometimes still do) that one day I will be able to speak fluent Mandarin. However, I realized that you can’t wait for that one day to come along. As it never will, unless you start speaking it today. It doesn’t matter how little you speak. You can start with one word or one sentence but you have to speak it everyday. If you take it one step at a time you’ll make small improvements everyday. But you’ll make big gains over the long term.

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“You can choose an official receipt or a can of Sprite” – Dodging taxes in China

A few weeks ago I was at a duck restaurant and the time came to pay the bill. At just under 100RMB, I knew that asking for an official receipt (发票 fapiao) would give me a chance to win some money. When I approached the register though, I was given a choice between an official receipt and a can of Sprite.

If you’re scratching your head at this point, don’t worry, so was my mother-in-law.

In an effort to boost tax compliance, I’m not sure when exactly, China enacted a policy that tied tax payments with official receipts. So for example, if the tax is 10% than a 50RMB receipt costs the restaurant 5RMB (or cab company or local handyman, etc.). Since these are required by companies for reimbursement, there is a good reason for many people to ask for these receipts.

Casual diners however, don’t actually need an official receipt. So the gov’t came up with a plan to encourage this behavior. On practically every official receipt there is a “prize” section that functions something like a scratch ticket. From what I’ve seen, prizes range from 5-50RMB, which is enough incentive for most people to ask for the receipt.

Keep reading on Seeing Red in China

How a Chinese lives his day – netizens write lampoon and tweet about China’s food scares

The following essay and the tweet at the bottom of the page, have stricken a chord in Chinese people and circulated on the Internet, not only for its unmistakable sarcasm, but for its unexaggerated wrap-up of newsy issues that have been heard from news over the past few years.  The essay has been updated or revised to include the latest scandals or happenings, including food scares, inflation and prohibitive housing prices, that are closely associated with Chinese daily life.  Therefore, there are several versions sharing the same title. This is the newest one we can find.

A Happy Day of A Chinese

(From Renren)

After I wake up in the morning, I brush my teech with toothpaste containing diethylene glycol,
Wash my face with stinky algae bloom water,
Make my child a bottle of milk, which contains melamine and hormones,
Whereas I drink soy milk produced by underground workshops.
I have a twisted dough fried in swill oil from gutters and two salted duck egg with Sudan Red (illegal and carcinogenic food dye),
Or sometimes steamed buns whose meat filling was made from waste paper cartons,

Cupping – A Traditional Chinese Medicine

If you want a uniquely Chinese experience while you travel in China, the Chinese traditional medicine called cupping is ideal. Cupping is very unusual, relaxing, fun, easy to do and does not take long . This makes cupping an ideal way to enjoy an evening after a hard day seeing China’s incredible sights.

To help you understand what cupping is and how it is done, I have included photos of a cupping session I had several nights ago.

What is Cupping?

Cupping is when heated cups are pressed against your skin on acupressure points and the cooling air in the cups creates a vacuum. This vacuum causes a suction effect that makes the cups to stick to your skin.

Normally the cups are placed on acupressure points on your neck, shoulders, back and upper arms. Cupping can be done on other parts of your body but it should only be done on soft muscle tissue and should not be done on your face, abdomen or on the lower back of pregnant women.

The sucking effect is said to literally suck toxins out of your body. Cupping draws blood to the surface of your skin and this is what causes the red circles you can see in the photos. The darker the circles on your back, the more serious the health problems you have.

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